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Hunter Swartz IA01 Power of Collaboration To Adidas, the power of collaboration is one of the most highly sought-after areas of their corporation. They have it painted on their walls, which is a reminder every day they walk into their building that it is what their founded off of. However, for the Adidas marketers, collaboration is much more than teaming up to think of new products or ideas. They think of it as bettering not only themselves but their consumers as well. They feel as though it is important to not only have consumers insight but have affordable and highly sought-after products as well. They also wanted to appeal to everyone, by doing so “ The digital marketing team tailored creative to provide multiple options, from more brand-focused inspirational visuals to ones that zoomed in on unique product features” (Budell). This helps Adidas by capturing everyone’s attention as well as getting their ...